How did the idea come up? Why a scarf?

Jina Amini was killed by the morality police because she supposedly didn’t wear her hijab correctly and because she was Kurdish. While not true today in Iran, scarves are historically a symbol of empowerment, accomplishment, and independence and the idea is to bring that back. Anyone can wear the scarf and how it is worn, is completely up to the individual.

This particular case is also unique in the sense that Iran blocks outside financial aid or medical support meaning it is not possible to donate directly and help the people that need it the most. So, what’s the next best way to help? It is to create a global community that will demand change from politicians in power. By sharing stories, amplifying voices, and educating.

What is illustrated on the scarf?

The 65x65cm canvas features a hand-drawn watercolor illustration of free-flowing hair as an ode to all the brave women who have taken their hijabs off to let their hair blow in the wind. A frame encompasses the illustration where the Kurdish words Jin, Jiyan, Azadî are present.

Where is the scarf produced?

We are collaborating with an OEKO-certified maker in Hangzhou, China that are specialising in Silk fabrics.

Who’s behind The Freedom Scarf Initiative?

Nina Amjadi, Founder
Matilda Gysing, Designer
Elin Eskilsson, Designer
Lisa Åsberg, Designer & Illustratior
Isabelle Rudström-Österlund, Designer
Karl-Johan Sanfér, 3D/Motion
Philip Israelsson, Photographer

Will more products and items be released?

There are no plans to release other products or new designs but the purpose of this initiative is to spread awareness and be a symbol of female freedom, equality, and independence no matter where in the world.

Does The Freedom Scarf ship worldwide?

Yes, the ambition is to build a global community so friends from all over the world can order a scarf.